Subjects: Physics >> General Physics: Statistical and Quantum Mechanics, Quantum Information, etc. Subjects: Physics >> Electromagnetism, Optics, Acoustics, Heat Transfer, Classical Mechanics, and Fluid Dynamics submitted time 2022-06-23
Abstract:
• WeChat is one of the most popular social media applications in China and is widely used by publishers to promote their journals and activities.
• The Chinese Laser Press (CLP) has four WeChat accounts; approximately 1 million reads were recorded in 2018.
• The most influential WeChat account of the CLP had almost 43,000 subscribers at the end of 2019.
• WeChat is a successful tool for connecting journals with readers and can increase the visibility of the journals both within China and elsewhere.
• Connecting with researchers via WeChat is helping CLP maintain relations with researchers throughout their career.
Peer Review Status:Awaiting Review